Customer is king : how to exceed their expectations /

• Craven, Robert.

• Customer relations
• Consumer satisfaction

• Virgin,

• Virgin business guides

• 0753509687 (pbk.)

• Originally published: 2002.
• Includes index.
• Bibliography: p. 203-204.

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• Benchmarking customer service
• power of relationship marketing how to keep customers for life
• Strategic management in the hospitality industry
• Customer relationship management concepts and tools
• Creating customer loyalty
• Collaborative customer relationship management taking CRM to the next level
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• Know your customer new approaches to understanding customer value and satisfaction
• Making customer satisfaction happen a strategy for delighting customers
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• Consumer behavior
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• International management cross boundary challenges
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• Consumer behaviour a European perspective
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• Relationship marketing bringing quality customer service and marketing together
• Quality total customer service
• Designing qualitative research
• Consumer behavior
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• Retail marketing management
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• Understanding the hospitality consumer
• Service operations management improving service delivery
• Human resource management for hospitality services
• Relationship marketing
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• Introduction to hospitality operations
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• Managing organizations
• Retail marketing
• Consumer behavior
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• Organizational behavior
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• Consumer behavior concepts and applications
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• European business policy challenges for the new commercial environment
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• Principles of retail management
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• Principles of marketing
• Consumer behavior
• Operations management
• Strategic management
• Principles and practice of marketing
• Marketing strategy and competitive positioning
• SPSS V18 August 2010 PASW
• European business
• Research methods for business students
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• Organizational behaviour an introductory text
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