Branding.

• Vaid, Helen.

• Brand name products.
• Brand name products -- Management
• Brand name products -- Marketing

• Watson-Guptill,

• Design directories

• 082305682X
• 082305862X (pbk.)
• 082305862X

• Includes index.

• Eating the big fish how challenger brands can compete against brand leaders
• Advertising and the mind of the consumer what works what doesnt and why
• Business development in licensed retailing a unit managers guide
• Typography
• Emotional branding the new paradigm for connecting brands to people
• Strategic brand management
• Inclusive branding the why and how of a holistic approach to brands
• ethical consumer
• Extreme design
• Brand warriors corporate leaders share their winning strategies
• Celebrity sells
• Brands and branding
• From brand vision to brand evaluation strategically building and sustaining brands
• Brand management a theoretical and practical approach
• Competitive branding winning in the market place with value added brands
• Creating powerful brands in consumer service and industrial markets
• E marketing strategy
• Mastering public relations
• Branding across borders a guide to global brand marketing
• Planning and managing public relations campaigns
• practice of public relations
• Ad worlds brands media audiences
• strategy process
• Public relations a practical guide to the basics
• Developing a questionnaire
• Integrated marketing communications the holistic approach
• Marketing communications an integrated approach
• Fashion marketing
• Relationship marketing for competitive advantage winning and keeping customers
• Marketing management
• Marketing research
• Marketing communications contexts strategies and applications
• Researching and writing dissertations in business and management
• Public relations an introduction
• Customer relationship marketing get to know your customers and win their loyalty
• Introduction to marketing a step by step guide to all the tools of marketing
• Management theory and practice
• Principles and practice of marketing
• Research methods for business students
• Exploring corporate strategy