The sports event management and marketing playbook /

• Supovitz, Frank

• Sports -- Marketing
• Sports -- Economic aspects
• Sports administration

• Wiley,

• The Wiley event management series

• 0471460079 (hbk)

• Includes index.

• Sports marketing a strategic perspective
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Principles of skill acquisition
• Routledge handbook of sports sponsorship successful strategies
• ultimate guide to sports marketing
• Sport marketing managing the exchange process
• Event sponsorship
• Fundamentals of sport marketing
• Sport promotion and sales management
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Economics of sport and recreation
• Case studies in sport marketing
• Sport marketing
• Developing successful sport sponsorship plans
• Professional event coordination
• Human resource management for events managing the event workforce
• Sports marketing a strategic perspective
• Strategic sports event management an international approach
• Sports sponsorship and marketing communications a European perspective
• International marketing analysis and strategy
• Sport and exercise science an introduction
• Strategic marketing management planning implementation and control
• Event risk management and safety
• How to prepare a marketing plan a guide to reaching the consumer market
• Corporate event project management
• Green marketing
• Essentials of marketing research
• Management of event operations
• Events management
• Marketing research an applied approach
• International HRM a cross cultural approach
• Marketing communications contexts strategies and applications
• Principles of direct and database marketing a digital orientation
• Advances in sport psychology
• Global marketing strategies
• Consumer behavior and managerial decision making
• Business research methods
• Marketing research an applied approach
• International human resource management
• Marketing plans how to prepare them how to use them
• International marketing
• Sport psychology theory applications and issues
• Human resource management a contemporary approach
• Consumer behavior and marketing action
• Strategic marketing
• Marketing communications an integrated approach
• Introducing human resource management
• Consumer behavior
• Business ethics managing corporate citizenship and sustainability in the age of globalization
• Marketing across cultures
• Consumer behaviour a European perspective
• Consumer behaviour a European perspective
• Consumers
• Research methods for business a skill building approach
• Research methods for business students
• Marketing strategy and competitive positioning
• Introducing human resource management
• Principles and practice of marketing
• Research methods for business students
• Strategic management