The new marketing manifesto : the 12 rules for building successful brands in the 21st century /

• Grant, John.

• Marketing
• Brand name products -- Marketing

• Texere,

• 1587990245 (pbk.)

• Originally published: London: Orion Business, 1999.
• Includes index.
• Bibliography: p.248-249.

• Emotional branding the new paradigm for connecting brands to people
• Brand warriors corporate leaders share their winning strategies
• From brand vision to brand evaluation strategically building and sustaining brands
• Competitive branding winning in the market place with value added brands
• Successful branding
• Brands the new wealth creators
• Creating powerful brands in consumer service and industrial markets
• Advertising