Market segmentation : how to do it, how to profit from it /

• McDonald, Malcolm.
• Dunbar, Ian, 1951-

• Market segmentation

• Elsevier Butterworth-Heinemann,

• 0750659815 (pbk.)

• Includes bibliographical references and index.

• technology factor in international trade a conference of the Universities National Bureau Committee for Economic Research held in October 1968
• Introduction to business statistics a computer integrated approach
• Principles of services marketing
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• fundamentals of marketing
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• Market segmentation how to do it how to profit from it
• Marketing research an applied approach
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