International marketing strategy : analysis, development and implementation.

• Doole, Isobel.
• Lowe, Robin, 1945-

• Export marketing -- Management
• Export marketing -- Management -- Case studies.

• Thomson Learning,

• 1844800253

• Includes bibliographies and index.
• Previous ed.: 2001.

• International marketing strategy and theory
• Global marketing a market responsive approach
• International marketing strategy 2003 2004
• Qualatative market research a comprehensive guide
• Contemporary strategic marketing
• International marketing consuming globally thinking locally
• International marketing strategy 1999 2000
• International marketing analysis and strategy
• Entry strategies for international markets
• Global marketing strategies
• Global marketing management changes challenges and new strategies
• Managing exports navigating the complex rules controls barriers and laws
• Global marketing foreign entry local marketing & global management
• International marketing research
• Global marketing management
• International marketing strategy
• Doing business in emerging markets entry and negotiation strategies
• Marketing research an international approach
• International marketing
• Global marketing management
• Marketing across cultures
• Culture and positioning as determinants of strategy personality and the business organization
• International marketing reader
• Corporate cultures and global brands
• Atlantis
• Marketing research
• International economics
• Strategic and competitive analysis methods and techniques for analyzing business competition
• Strategic marketing
• Essentials of marketing
• global challenge for multinational enterprises managing increasing interdependence
• International marketing and export management
• Strategic marketing management planning implementation and control
• sport business future
• Cross cultural business behavior marketing negotiating sourcing and managing across cultures
• Export practice and management
• Global marketing strategies
• Essentials of marketing research
• Marketing on the Internet seven steps to building the Internet into your business
• International marketing
• Global marketing strategy
• handbook of international trade a guide to the principles and practice of export
• Scenario planning managing for the future
• Global brand strategy unlocking brand potential across countries cultures and markets
• Finance and accounting for business
• Management accounting for decision makers
• Franchising an international perspective
• International marketing
• Electronic marketing theory and practice for the twenty first century
• Innovation management and new product development
• Marketing research an applied approach
• Marketing across cultures
• Innovation management and new product development
• Marketing research an applied approach
• Management accounting principles and applications
• Writing your MBA dissertation
• Leading the revolution
• Marketing management
• International business the challenge of global competition
• Global marketing strategy
• International HRM managing diversity in the workplace
• Consumer behavior buying having and being
• skills of management
• Marketing research an applied orientation
• Strategic marketing management planning implementation and control
• Global logistics management a competitive advantage for the 21st century
• Marketing strategies for competitive advantage
• Management research
• Cultures consequences international differences in work related values
• Management accounting
• International management theories and practices
• Branding across borders a guide to global brand marketing
• Global business strategy
• International market entry and development strategies and management
• business environment challenges and changes
• Management and cost accounting
• Managing human resources
• Management
• Marketing communications contexts strategies and applications
• Management accounting for business decisions
• Brand management a theoretical and practical approach
• Consumer behavior building marketing strategy
• Global business
• Human resource management in an international context
• Global marketing management
• Hotel management and operations
• Marketing research an applied approach
• Principles of direct and database marketing
• power of industrial brands an effective route to competitive advantage
• Corporate social responsibility a reassessment
• Research design qualitative quantitative and mixed methods approaches
• Essentials of marketing research