Body of truth : leveraging what consumers can't or won't say /

• Hill, Dan.

• Consumers -- Research

• Wiley,

• 0471444391 (CLOTH)
• 0471444391

• Includes index.

• Changing consumer behaviour
• Strategic advertising management
• fundamentals of advertising
• Advertising principles & practice
• Kotler on marketing
• Strategic marketing planning and control
• Advertising
• Consumer psychology for marketing
• Consumer behavior and marketing strategy
• Consumer behavior
• Strategic market management
• Marketing strategy and management
• Creating powerful brands in consumer service and industrial markets
• Strategic marketing
• Applied consumer behaviour
• Customer relationship marketing get to know your customers and win their loyalty
• Consumer culture
• Marketing research
• Marketing strategy and competitive positioning