Consumer behavior : buying, having, and being /

• Solomon, Michael R.

• Consumer behaviour.

• Pearson Prentice Hall,

• 0131230115

• Includes bibliographical references and index.
• Previous ed.: 2002.

• Consumer behavior contemporary research in action
• Microeconomics
• Franchising its nature scope advantages and development
• Strategic marketing planning and control
• Marketing communications a European perspective
• Strategic brand management building measuring and managing brand equity
• Perspectives in consumer behavior
• International marketing research
• sponsorship manual sponsorship made easy
• Contemporary strategic marketing
• guide to franchising
• Strategic marketing management meeting the global marketing challenge
• Marketing research an applied approach
• International retail marketing a case study approach
• e Commerce operations management
• automotive industry and the environment a technical business and social future
• Implementable marketing research
• Call of the mall how we shop
• Direct marketing in practice
• International marketing research
• Consumer behaviour a European perspective
• sponsorship seekers toolkit
• Why people buy
• Consumer behavior buying having and being
• Consumer behavior
• Principles of international marketing research
• International marketing strategy
• International marketing analysis and strategy
• Strategic marketing creating competitive advantage
• Consumer behavior
• Principles of direct and database marketing
• Exploring direct and relationship marketing
• Marketing communications contexts strategies and applications
• How do we choose a study in consumer behaviour
• Direct marketing handbook
• Consumer behaviour a European perspective
• Successful project management a step by step approach with practical examples
• Essentials of marketing research
• Global marketing management
• Changing consumer behaviour
• Consumer behavior
• Global marketing foreign entry local marketing & global management
• Consumer behavior buying having and being
• International marketing strategy analysis development and implementation
• manual of sales promotion
• Sports marketing and the psychology of marketing communication
• Fundamentals of sport marketing
• Integrated marketing communications 1999 2000
• Consumer behavior and marketing strategy
• Contemporary direct marketing
• Consumer behavior buying having and being
• Internet marketing
• Public relations practices managerial case studies and problems
• Brand building on the Internet
• Consumer behavior building marketing strategy
• Understanding the consumer a psychological approach
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Marketing research an applied orientation
• Consumer behavior and marketing strategy
• Consumer behavior
• Mastering e business
• Developing products in half the time new rules new tools
• Routledge handbook of sports sponsorship successful strategies
• Consumer psychology for marketing
• Consumer profiles an introduction to psychographics
• Marketing across cultures
• Brands and branding
• Emotional branding the new paradigm for connecting brands to people
• ethical consumer
• Marketing communications engagements strategies and practice
• Internet marketing strategy implementation and practice
• Raising the corporate umbrella corporate communication in the 21st century
• Marketing communications interactivity communities and content
• Consumers
• Global marketing management
• Strategic advertising management
• Marketing strategy and competitive positioning
• Strategic market management
• Entry strategies for international markets
• Electronic marketing theory and practice for the twenty first century
• Marketing research essentials
• Marketing research an international approach
• Contemporary visual merchandising and environmental design
• new era of management
• Successful branding
• Consumer decision processes marketing and advertising implications
• International marketing
• e Commerce
• Marketing strategy and competitive positioning
• From brand vision to brand evaluation strategically building and sustaining brands
• Dissertation skills for business and management students
• Marketing strategy in international business
• Strategic marketing management
• Marketing research an integrated approach