Perspectives on public relations research /

• Moss, Danny
• Vercic, Dejan
• Warnaby, Gary

• Public relations
• Corporations -- Public relations

• Routledge,

• Routledge advances in management and business studies

• 0415316189

• Includes bibliographies and index.
• Originally published: 2000.

• Public relations strategy
• Public relations in practice
• Public relations practices managerial case studies and problems
• Planning and managing public relations campaigns
• Strategic public relations
• This is PR the realities of public relations
• Creativity in public relations
• All about public relations how to build business success on good communications
• Celebrity sells
• Public relations principles and practice
• Creating powerful brands in consumer service and industrial markets
• Consumer behavior
• Advertising