Case studies in sport marketing /

• Pitts, Brenda G.

• Sports -- Marketing -- Case studies

• Fitness Information Technology, Inc,

• Sport management library

• 1885693478

• Includes bibliographies.

• Ambush marketing a practical guide to protecting the brand of a sporting event
• dream job $port$ publicity promotion and marketing
• Developing successful sport marketing plans
• Developing successful sport marketing plans
• Sport marketing managing the exchange process
• ultimate guide to sports marketing
• Fundamentals of sport marketing
• Sports marketing and the psychology of marketing communication
• Sport promotion and sales management
• Sponsorship strategies for maximising the return on inverstment
• Sports marketing a strategic perspective
• Sport marketing
• Cases in sport marketing
• Sports marketing a strategic perspective
• Developing successful sport sponsorship plans
• Sport marketing
• fundamentals of branding
• Fundamentals of sport marketing
• Brands and branding
• Sport promotion and sales management
• sports event management and marketing playbook
• Sponsorship for a return on investment
• marketing of sport
• business of sport management
• Sports sponsorship and marketing communications a European perspective
• sport business future
• Consumer behaviour in sport and events marketing action
• International marketing
• Project management a systems approach to planning scheduling and controlling
• International marketing strategy
• Accounting for managers
• Project management a strategic planning approach
• fundamentals and practice of marketing
• Innovative marketing communications strategies for the events industry
• Essentials of marketing research
• Research methods for business a skill building approach
• Creating powerful brands in consumer service and industrial markets
• Event studies theory research and policy for planned events
• Consumer behaviour a European perspective
• Marketing communications an integrated approach
• Events management
• Public relations a practical guide to the basics
• Marketing research an applied approach
• Consumer behavior buying having and being
• Global marketing strategies
• Marketing communications engagements strategies and practice
• Business research methods
• international business environment diversity and the global economy
• Marketing strategy and competitive positioning
• Successful event management a practical handbook
• Strategic marketing planning and control
• Public relations an introduction
• Corporate strategy
• Marketing management and strategy
• Consumer behavior and marketing strategy
• Business research methods
• Marketing communications contexts strategies and applications
• Strategic marketing
• Consumers
• Marketing management
• International marketing
• Consumer behaviour a European perspective
• Exploring corporate strategy Gerry Johnson Kevan Scholes Richard Whittington
• Applied consumer behaviour
• Public relations principles and practice
• Principles and practice of marketing
• SPSS V18 August 2010 PASW
• Research methods for business students
• Research methods for business students
• Principles of marketing
• Consumer behavior
• Exploring corporate strategy