Destination branding : creating the unique destination proposition /

• Morgan, Nigel.
• Pritchard, Annette
• Pride, Roger

• Advertising -- Tourism
• Tourism -- Marketing

• Elsevier Butterworth-Heinemann,

• 0750659696

• Includes bibliographies and index.
• Previous ed.: 2002.

• Destination marketing organisations
• Arts entertainment and tourism
• Sports tourism participants policy and providers
• Tourism research methods integrating theory with practice
• Special events proven strategies for nonprofit fund raising
• Events and festivals education impacts and experiences
• Special events twenty first century global event management
• Progress in tourism marketing
• Olympic tourism
• Leisure marketing a global perspective
• International cases in tourism management
• Special events event leadership for a new world
• Olympic games explained a student guide to the evolution of the modern Olympic games
• Marketing in the tourism industry the promotion of destination regions
• Innovation and entrepreneurship
• Niche tourism contemporary issues trends and cases
• Tourism and leisure research methods data collection analysis and interpretation
• Tourism a modern synthesis
• Tourism management managing for change
• Festival & special event management
• business of tourism management
• Event studies theory research and policy for planned events
• Strategic management for travel and tourism
• experience economy work is theatre & every business a stage
• Brands and branding
• Reflections on international tourism Motivations behaviour and tourist types
• Event management & event tourism
• Events design and experience
• Festival and special event management
• Event management for tourism cultural business and sporting events
• Strategic management a resource based approach for the hospitality and tourism industries
• Corporate event project management
• Event management for tourism cultural business and sporting events
• Special interest tourism context and cases
• business of sport management
• Events management
• Understanding leisure
• development and growth of the cruise industry
• Organization behaviour for leisure services
• Festival and events management an international arts and culture perspective
• Tourism and hospitality in the 21st century
• Consumer behavior in travel and tourism
• Special events the roots and wings of celebration
• Event management a professional and developmental approach
• Hospitality Tourism and Leisure Management Issues in Strategy and Culture
• Management of event operations
• Events management
• Event marketing how to successfully promote events festivals conventions and expositions
• Brands and branding
• Leisure and the family life cycle
• Event risk management and safety
• Successful event management a practical handbook
• Marketing in travel and tourism
• Organizational culture and leadership
• Understanding the hospitality consumer
• Tourist destination management issues analysis and policies
• Decentring leisure rethinking leisure theory
• Human resource management theory and practice
• Food and beverage management
• Consumer behaviour in tourism
• Service quality in hospitality organizations
• Organisational culture
• Case study research design and methods
• Globalization strategy in the hotel industry
• Tourism principles and practice
• Hospitality management and organisational behaviour
• Researching and writing dissertations in business and management
• Tourism principles and practice
• Business ethics managing corporate citizenship and sustainability in the age of globalization
• Organizational culture and leadership
• Essentials of business ethics
• Human resource management a contemporary approach
• International hotels development and management
• Introducing human resource management
• Consumer behavior and marketing action
• Business ethics
• Creating powerful brands in consumer service and industrial markets
• Strategic management an analytical introduction
• Strategic management
• Principles and practice of marketing
• Exploring corporate strategy