Sports marketing : a strategic perspective /

• Shank, Matthew D.

• Sports -- Marketing

• Prentice Hall ;

• 0130407917

• Previous ed.: c1999.
• Includes bibliographical references and index.

• Cases in sport marketing
• Routledge handbook of sports sponsorship successful strategies
• Consumer behaviour in sport and events marketing action
• marketing of sport
• sports event management and marketing playbook
• business of sport management
• Fundamentals of sport marketing
• Global brand strategy unlocking brand potential across countries cultures and markets
• ultimate guide to sports marketing
• sport business future
• Sport marketing
• Brand management a theoretical and practical approach
• Sport and exercise science an introduction
• Sport and leisure operations management
• Exploring direct and relationship marketing
• Sports sponsorship and marketing communications a European perspective
• Strategic brand management building measuring and managing brand equity
• Sport policy and politics a comparative analysis
• Sports coaching concepts a framework for coaches behaviour
• Qualitative methods in sports studies
• Sport psychology concepts and applications
• Meeting customer needs
• Handbook of sports studies
• Foundations of sport and exercise psychology
• International marketing strategy
• marketing research process
• International marketing
• Event management a professional and developmental approach
• Marketing communications engagements strategies and practice
• Business research methods
• Global marketing strategies
• Coaching sessions a guide to planning and goal setting
• Consumer behaviour a European perspective
• Sport psychology theory applications and issues
• Advances in sport psychology
• Psychological dynamics of sport and exercise
• Marketing research an applied approach
• Marketing plans how to prepare them how to use them
• Advances in motivation in sport and exercise
• Research methods for business students
• Marketing communications contexts strategies and applications
• Marketing strategy and competitive positioning
• Consumer behavior and marketing strategy
• Principles and practice of marketing