Marketing without wires : targeting promotions and advertising to mobile device users /

• Bayne, Kim M.

• Internet marketing
• Telemarketing
• Internet advertising

• J. Wiley,

• 0471129607

• Includes index.

• Mobile marketing achieving competitive advantage through wireless technology
• Improve your maths a refresher course
• Mobile marketing the message revolution
• Online public relations
• Understanding and designing market research
• fundamentals of advertising
• Electronic marketing theory and practice for the twenty first century
• Marketing management and strategy
• Strategic Internet Marketing 2 0
• Kotler on marketing
• Direct and database marketing
• Consumer behaviour a European perspective
• Consumer behavior
• Marketing strategy and competitive positioning
• Principles and practice of marketing