New product development : from initial idea to product management /

• Annacchino, Marc A.

• New products
• Product management

• Butterworth-Heinemann,

• 0750677325

• Includes bibliographical references and index.
• Accompanied by CD-ROM in pocket.

• Winning the new product development battle
• Innovation management and new product development
• New product development a reader
• Winning at new products accelerating the process from idea to launch
• New products management
• Product development meeting the challenge of the design marketing interface
• Learning from the future competitive foresight scenarios
• Kotler on marketing
• Finance and accounting for business
• business environment challenges and changes
• Company accounts analysis interpretation and understanding
• Marketing management
• Marketing strategy and competitive positioning
• Consumer behaviour a European perspective
• Strategic management awareness and change
• Operations management
• Principles of marketing
• Principles and practice of marketing