Sense : the art and science of creating lasting brands /

• Lippincott Mercer

• Corporate image

• Rockport,

• 1592530141

• Includes index.

• Lovemarks the future beyond brands
• Wally Olins on brand
• new brand world 8 principles for achieving brand leadership in the 21st century
• Inclusive branding the why and how of a holistic approach to brands
• Emotional branding the new paradigm for connecting brands to people
• Brand warriors corporate leaders share their winning strategies
• Successful branding
• Typography the annual of the Type Directors Club
• International marketing
• Creating powerful brands in consumer service and industrial markets