Customer relationship management : perspectives from the marketplace /

• Knox, Simon

• Customer relations -- Management

• Butterworth-Heinemann,

• 0750656778

• Includes bibliographies and index.

• Customer service empowerment and entrapment
• Customer relationship management organizational and technological perspectives
• Customer relationship management systems handbook
• Managing customer relationships on the Internet
• Managing high tech services using a CRM strategy
• Markets of one creating customer unique value through mass customization
• Entrepreneurial marketing competing by challenging conventions
• Customer is king how to exceed their expectations
• CRM redefining customer relationship management
• Customer loyalty a guide for time travelers
• Customer relationship management concepts and tools
• Collaborative customer relationship management taking CRM to the next level
• Customer relationship management electronic customer care in the new economy
• Customer relationship management business guide
• Cases in sport marketing
• one to one future building relationships one customer at a time
• Creating customer delight the how and why of CRM
• power of relationship marketing how to keep customers for life
• Customer relationship management
• Building great customer experiences
• Relationship marketing creating stakeholder value
• Making customers count a guide to excellence in customer care
• Strategic and competitive analysis methods and techniques for analyzing business competition
• Successful customer relationship marketing new thinking new strategies new tools for getting closer to your customers
• What customers like about you adding emotional value for service excellence and competitive advantage
• Customer relationship management a databased approach
• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• Sport marketing managing the exchange process
• Customer clubs and loyalty programmes a practical guide
• Fundamentals of sport marketing
• Customer relationship marketing get to know your customers and win their loyalty
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Marketing in the digital age
• Customer responsive management the flexible advantage
• Economics for business and management
• Advances in relationship marketing
• Creating customer loyalty
• Relationship marketing successful strategies for the age of the customer
• Relationship marketing for competitive advantage winning and keeping customers
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Strategic marketing management planning implementation and control
• Loyalty com customer relationship management in the new era of Internet marketing
• Strategic brand management building measuring and managing brand equality
• International marketing research
• fundamentals of corporate communication
• Electronic marketing theory and practice for the twenty first century
• loyalty effect the hidden force behind growth profits and lasting value
• Marketing research an applied orientation
• Electronic commerce B2C strategies and models
• Marketing strategies for competitive advantage
• Customer care
• Services marketing people technology strategy
• Cybermarketing how to use the Internet to market your goods and services
• E business 2 0 roadmap for success
• Customer first a strategy for quality service
• Consumer behaviour a European perspective
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• In charge of customer satisfaction a competence approach
• Strategic marketing creating competitive advantage
• Service quality new directions in theory and practice
• Strategic Internet Marketing 2 0
• E marketing
• Successful branding
• Strategic management concepts
• Internet marketing strategy implementation and practice
• Competitive customer care a guide to keeping customers
• E Business and ERP transforming the enterprise
• Advertising principles & practice
• Marketing and information technology the strategy application and implementation of IT in marketing
• Know your customer new approaches to understanding customer value and satisfaction
• Direct and interactive marketing
• Meeting customer needs
• Principles of marketing
• E retailing
• Internet marketing plan
• Retailing management
• Essentials of marketing research
• Strategic marketing planning and control
• Marketing strategy and competitive positioning
• E business and e commerce management strategy implementation and practice
• Principles and practice of marketing
• Marketing and entrepreneurship in SMEs an innovative approach
• Business research methods
• Consumer market research handbook
• Methods for business research
• Mastering entrepreneurship
• Marketing research an applied approach
• Understanding the hospitality consumer
• Consumers
• Business research methods
• Retail strategy planning and control
• Behavior in organizations understanding and managing the human side of work
• Relationship marketing
• definitive business plan the fast track to intelligent business planning for executives and entrepreneurs
• sociology of work introduction
• Total quality management text with cases