Brand warriors China : creating sustainable brand capital /

• Gilmore, Fiona.
• Dumont, Serge

• Brand name products -- China
• Brand name products -- China
• Success in business -- China

• Profile,

• 1861976992

• Includes index.

• Cases in marketing of services an international collection
• Brand power
• Marketing strategy
• Brand warriors corporate leaders share their winning strategies
• industrial market research handbook
• Consumer market research handbook
• Global marketing strategies
• Business statistics a complete one semester course
• Marketing research
• Creating powerful brands in consumer service and industrial markets
• Global marketing strategy
• Competitive advantage creating and sustaining superior performance
• Research methods for business students