Managing new product development and innovation : a microeconomic toolbox /

• Grupp, Hariolf.
• Maital, Shlomo

• New products
• Technological innovations -- Economic aspects

• Edward Elgar,

• New horizons in the economics of innovation

• 1840645717

• Includes bibliographical references and index.

• Corporate strategy and product innovation
• New products management
• Winning the new product development battle
• Innovation management and new product development
• Product development meeting the challenge of the design marketing interface
• Winning at new products accelerating the process from idea to launch
• Strategy safari a guided tour through the wilds of strategic management
• Marketing research
• Marketing strategy and competitive positioning