Focus groups : supporting effective product development /

• Langford, Joseph D.
• McDonagh, Deana

• Focused group interviewing
• Human engineering
• Design -- Human factors

• Taylor & Francis,

• 0415262089 (pbk. : alk. paper)

• Includes index.

• Planning focus groups
• handbook for focus group research
• Developing focus group research politics theory and practice
• Services marketing people technology strategy
• Qualitative research methods for the social sciences
• focus group guide book
• Focus groups a practical guide for applied research
• Innovation management and new product development
• Relationship marketing creating stakeholder value
• Marketing research an applied approach
• Marketing research
• Relationship marketing successful strategies for the age of the customer
• Consumer behaviour a European perspective
• Marketing management and strategy
• Global marketing strategy
• Marketing research
• Marketing communications engagements strategies and practice
• marketing research process
• Marketing strategy and competitive positioning
• Consumer behaviour a European perspective
• introduction to qualitative research
• Research methods for business students
• Research methods for business students
• Doing qualitative research a practical handbook
• Principles and practice of marketing