Provocateur : images of women and minorities in advertising /

• Cortese, Anthony J.

• Advertising -- Social aspects
• Minorities in advertising
• Women in advertising

• Rowman & Littlefield,

• Postmodern social futures

• 0847691748
• 0847691756 (pbk):

• No price

• Includes bibliographical references and index.

• Advertising and consumer citizenship gender images and rights
• Advertising cultures gender commerce creativity
• fundamentals of advertising
• Strategic marketing planning
• Ways of seeing
• Marketing management and strategy a reader
• Research methodology a step by step guide for beginners
• International business strategy
• International business competing in the global marketplace
• Consumer behavior buying having and being
• Strategic market management
• Advertising
• Strategy safari a guided tour through the wilds of strategic management
• Transforming qualitative information thematic analysis and code development
• Marketing across cultures
• Research methods for business students
• Exploring corporate strategy
• Questionnaire design interviewing and attitude measurement