Customer relationship management : organizational and technological perspectives.

• Rajola, Federico.

• Customer relations

• Springer,

• 3540440011

• Bibliography: p. 155-172.

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• Smith & Keenans law for business
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• Essentials of business research methods
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• Creative problem solving for managers
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• Marketing research an applied approach
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• Operations management providing value in goods and services
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• Accounting for non accounting students
• Introducing human resource management
• Strategic marketing communications new ways to build and integrate communications
• Sociology work and industry
• Management theory and practice
• Principles of marketing
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• Management theory and practice
• Competitive advantage creating and sustaining superior performance
• International trade new patterns of trade production & investment
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• Research methods for business students
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• Principles of marketing
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