Global e-commerce and online marketing : watching the evolution /

• Dholakia, Nikhilesh, 1947-

• Electronic commerce.
• Internet marketing
• Globalization

• Quorum Books,

• 1567204074 (alk. paper)

• Includes bibliographical references (p. [287]-306) and index.

• Marketing and the internet Conceptual foundations
• emarketing excellence the heart of ebusiness
• Marketing in the digital age
• Handbook of online marketing research
• Total e mail marketing
• Guerrilla marketing on the Internet the complete guide to making money on line
• Internet commerce metrics and models in the new era of accountability
• Wired marketing energizing business for e commerce
• eMarketing eXcellence the heart of eBusiness
• Internet marketing strategy implementation and practice
• Control and security of E commerce
• Internet marketing strategy implementation and practice
• E business & e commerce for managers
• E marketing strategy
• Online public relations
• Cybermarketing how to use the Internet to market your goods and services
• E business principles and practice
• Electronic business and commerce
• information e conomy business strategies for competing in the digital age
• E Business and ERP transforming the enterprise
• E business 2 0 roadmap for success
• E marketing
• Electronic marketing theory and practice for the twenty first century
• Brands the new wealth creators
• Branding across borders a guide to global brand marketing
• International marketing strategy
• Strategic Internet Marketing 2 0
• Advertising on the Internet
• Marketing an introduction
• Strategic market management
• Internet marketing plan
• E business and e commerce management strategy implementation and practice
• Marketing research an applied approach
• Marketing and information technology the strategy application and implementation of IT in marketing
• Ad worlds brands media audiences
• Marketing on the Internet
• Marketing research an applied approach
• Marketing research
• Marketing communications contexts strategies and applications
• Strategic marketing
• Marketing management
• Consumer behavior
• Marketing management
• Designing web usability the practice of simplicity
• Creating powerful brands in consumer service and industrial markets
• Marketing communications engagements strategies and practice
• Marketing research an applied orientation
• Essentials of marketing
• Marketing and entrepreneurship in SMEs an innovative approach
• Marketing communications contexts contents and strategies
• Quantity and quality in social research
• Marketing strategy and competitive positioning
• International trade theory and evidence
• Marketing management analysis planning implementation and control
• Marketing
• Project management
• foundations of social research meaning and perspective in the research process
• Exploring corporate strategy
• Research methods for business students
• Research methods for business students
• Principles and practice of marketing
• Strategic management an analytical introduction
• Questionnaire design interviewing and attitude measurement