The changing consumer : markets and meanings /

• Miles, Steven
• Anderson, Alison, 1965-
• Meethan, Kevin

• Consumption (Economics).
• Consumers

• Routledge,

• Studies in consumption and markets

• 041527043X

• Includes bibliographies and index.

• Emotional branding the new paradigm for connecting brands to people
• From brand vision to brand evaluation strategically building and sustaining brands
• Celebrity sells
• Kotler on marketing
• Marketing research an applied approach
• Strategic market management
• Consumer psychology for marketing
• Consumer culture
• Consumer behavior buying having and being
• Research methods for business a skill building approach
• Creating powerful brands in consumer service and industrial markets
• Accounting and finance for non specialists
• Marketing management
• Marketing research
• Applied consumer behaviour
• Marketing and entrepreneurship in SMEs an innovative approach
• Marketing
• Operations management
• Organizational behaviour an introductory text
• Principles and practice of marketing