authors:- Webster, James G.
- Phalen, Patricia F
- Lichty, Lawrence Wilson
- Webster, James G
subjects:- Television programmes -- Ratings -- Methodology
- Television viewers
- Radio programmes -- Ratings -- Methodology
- Radio audiences
publishers:- Lawrence Erlbaum Associates,
series:- LEA's communication series
ISBN:- 0805830987
- 0805830995 (pbk.):
description:notes:- Includes bibliographical references and index.
- Previous ed.: / by James G. Webster and Lawrence W. Lichty, 1991.
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