Value-added public relations : the secret weapon of integrated marketing /

• Harris, Thomas L, 1931-

• Communication in marketing

• NTC Business Books,

• 0844234117
• 0844234125 (pbk.)

• Includes bibliographical references (p. 295-296) and index.

• Strategic public relations
• Media regulation public interest and the law
• Creativity in public relations
• All about public relations how to build business success on good communications
• This is PR the realities of public relations
• Celebrity sells
• Public relations techniques
• management and practice of public relations
• Public relations a practical guide to the basics
• Mass media and media policy in Western Europe
• Public relations an introduction
• Public relations principles and practice