Surviving the media jungle : a practical guide to good media relations /

• Ross, Dina.

• Public relations
• Publicity

• Mercury,

• 1852510439
• 1852520558

• Includes index.
• Bibliography: p.207.

• Practical media relations
• Running a public relations department
• Managing public relations
• News public relations and power
• Ethics and media culture practices and representations
• Public relations in practice
• Planning and managing public relations campaigns
• management and practice of public relations
• Understanding media cultures social theory and mass communication
• Ad worlds brands media audiences
• introduction to theories of popular culture
• Public relations a practical guide to the basics
• Audiences a sociological theory of performance and imagination
• Public relations techniques
• media students book
• Advertising
• Public relations principles and practice