Sales promotion : how to create and implement campaigns that really work.

• Cummins, Julian.

• Sales promotion -- Great Britain
• Marketing -- Great Britain

• Kogan Page,

• 1850918422
• 1850918430 (pbk):

• £9.99

• Sales promotion its place in marketing strategy
• manual of sales promotion
• Promotion advertising publicity personal selling sales promotion
• Customer clubs and loyalty programmes a practical guide
• Basic marketing research
• Branding in action cases and strategies for profitable brand management
• Competitive branding winning in the market place with value added brands
• International marketing
• International marketing
• Consumer behavior
• Marketing communications from fundamentals to strategies
• Innovation and change in organizations
• International marketing and export management
• Global marketing strategies
• Marketing management and strategy
• Consumer behavior and marketing action
• Customer relationship marketing get to know your customers and win their loyalty
• Consumers
• Understanding customers
• Marketing research
• Marketing communications engagements strategies and practice
• Strategic marketing
• Global marketing strategy
• Strategic marketing communications new ways to build and integrate communications
• Consumer behavior
• Principles and practice of marketing
• Organisational behaviour and analysis an integrated approach