Public relations /

• Jefkins, Frank, 1920-
• Yadin, Daniel L.

• Public relations

• Financial Times/Prentice Hall,

• Frameworks

• 0273634321

• Includes index.
• Previous ed.: London: Macdonald and Evans, 1992.

• Managing external relations
• Strategic public relations management planning and managing effective communication programs
• Public relations on the Net winning strategies to inform and influence the media the investment community the government the public and more
• Easy step by step guide to building a positive media profile
• Public relations in practice
• Practical media relations
• Public relations concepts practice and critique
• Public relations strategy
• Effective personal communication skills for public relations
• Public relations
• Creativity in public relations
• Perfect PR
• Public relations writing and media techniques
• Excellence in public relations and communication management
• PR crisis bible how to take charge of the media when all hell breaks loose
• Planned press and public relations
• Planning and managing public relations campaigns
• All about public relations how to build business success on good communications
• Mastering public relations
• Public relations practices managerial case studies and problems
• Public relations theory
• public relations handbook
• Captains of consciousness advertising and the social roots of the consumer culture
• Managing public relations
• practice of public relations
• Public relations a practical guide to the basics
• studio system
• British media in a global era
• newspapers handbook
• Online public relations
• Public relations ethics
• This is PR the realities of public relations
• Company image and reality a critique of corporate communications
• Scoop a novel about journalists
• Public relations principles and practice
• Rich media poor democracy communication politics in dubious times
• Public relations an introduction
• Television across Europe a comparative introduction
• Public relations techniques
• Contemporary Hollywood cinema
• practice of public relations
• Effective media relations how to get results
• Communication models for the study of mass communications
• Strategic public relations
• language of advertising
• management and practice of public relations
• Journalism critical issues
• Ill effects the mediaviolence debate
• Branding across borders a guide to global brand marketing
• Media ethics
• Understanding audiences theory and method
• European media studies
• Celebrity sells
• Media policy convergence concentration and commerce
• Marketing communications an integrated approach
• Image & representation key concepts in media studies
• Marketing communications
• Advertising
• Ad worlds brands media audiences
• Ethics & journalism
• Marketing research
• Consumer culture
• Hollywood cinema an introduction
• Marketing research an applied approach
• Winning at new products accelerating the process from idea to launch
• Retailing environment & operations
• Business marketing management a strategic view of industrial and organizational markets
• Marketing across cultures
• Media semiotics an introduction
• Public service broadcasting a reader
• Understanding media theory
• Culture society and the media
• Advertising management
• International marketing
• Strategic marketing communications new ways to build and integrate communications
• Advertising
• Applied consumer behaviour
• introduction to theories of popular culture
• Consumer behaviour a European perspective
• Operations and the management of change
• Consumer behavior
• Strategic management an analytical introduction
• Organisational behaviour and analysis an integrated approach