Marketing higher and further education : an educator's guide to promoting courses, departments and institutions /

• Gibbs, Paul.
• Knapp, Michael

• Universities and colleges -- Marketing
• Education, Higher -- Marketing

• Kogan Page,

• 0749432942

• Includes index.
• Bibliography: p.135-138.

• Higher education law
• Opportunity for whom options for the funding and structure of post 16 education
• Universities & students a guide to rights responsibilities & practical remedies
• Taking education further a practical guide to college marketing success
• Critical issues in educational leadership
• Managing the learning university
• Human resource management in higher and further education
• Strategic marketing for educational institutions
• Managing quality and standards
• Education law and practice
• Strategic marketing for educational institutions
• Marketing further and higher education a handbook
• Education and the law
• Law for purchasing and supply
• Keeping students in higher education successful practices and strategies for retention
• Education and the market place
• Learning organisations what they are and how to become one
• Managing finance and resources in education
• Marketing for schools
• Quantitative modelling for management and business a problem centred approach
• globalization of higher education
• action research dissertation a guide for students and faculty
• Educational management redefining theory policy and practice
• Learning to read critically in educational leadership and management
• principles and practice of educational management
• Mastering human resource management
• Marketing education
• Leading people learning from people lessons from education professionals
• Strategic marketing for schools how to harmonise marketing and strategic development for an effective school
• Systems analysis a beginners guide
• E business essentials technology and network for the electronic marketplace
• What is quality in higher education
• Quantitative methods for decision makers
• Team work and group dynamics
• rise and fall of strategic planning
• Theories of educational leadership and management
• principles of educational management
• Project management planning and control techniques
• Developing human resources
• Readings in the strategy process
• How to design and deliver induction training programmes
• Management teams why they succeed or fail
• Essentials of marketing
• Human resource management theory and practice
• Foundation quantitative methods for business
• Business studies
• Building a better team a handbook for managers and facilitators
• Power politics and organizational change winning the turf game
• Induction training effective steps for investing in people
• Creative problem solving for managers
• Leading and managing people in education
• Global logistics and supply chain management
• Managing information systems an organisational perspective
• handbook for teaching and learning in higher education enhancing academic practice
• Understanding organizations
• international business environment diversity and the global economy
• Marketing plans how to prepare them how to use them
• Internet marketing plan
• Doing research in the real world
• Principles of services marketing
• Core personnel and development
• Creating a successful CV
• Conducting research literature reviews from the Internet to paper
• Principles of marketing
• Office 2007 Enterprise
• Exploring corporate strategy Gerry Johnson Kevan Scholes Richard Whittington
• Researching and writing dissertations in business and management
• Introducing human resource management
• Doing a literature review releasing the social science research imagination
• good research guide for small scale social research projects
• Management and organisational behaviour
• Management challenges for the 21st century
• Logistics and retail management insights into current practice and trends from leading experts
• competitive advantage of nations with a new introduction
• Teaching for quality learning at university what the student does
• Doing your research project a guide for first time researchers in education health and social science
• Research methods in education
• Professionalism policies and values a reader
• Curriculum action research a handbook of methods and resources for the reflective practitioner
• Principles of marketing
• Managing change in organizations
• Dictaphone Olympus DM 10
• Logistics and supply chain management strategies for reducing cost and improving service
• How to research
• Strategy analysis and practice
• Introducing human resource management
• Team roles at work
• Logistics and supply chain management creating value adding networks
• Research methods for business students
• Organisational behaviour and analysis an integrated approach
• Human resource management
• European business
• Doing your research project a guide for first time researchers in education and social science
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• good research guide for small scale social research projects
• Principles of marketing
• Reflection in learning & professional development theory & practice
• Organizational behaviour an introductory text
• Exploring corporate strategy