Marketing research /
authors:
Chisnall, Peter M. 1925-
subjects:
Marketing research.
publishers:
McGraw-Hill,
ISBN:
0077097513
notes:
Includes bibliographical references and index.
Previous ed.: 1996.
people who borrowed this, also borrowed:
Winning the greatest game of all the new era in multi level marketing
Qualitative research for the information professional a practical handbook
use of fragrance in consumer products
Multi level marketing a practical guide to successful network selling
UK current economic policy
simple introduction to data and activity analysis
Service banking the arrival of the all purpose bank
Business unit & divisional performance measurement
Doing business in Saudi Arabia
Brand warriors China creating sustainable brand capital
Do your own market research
Strategic marketing
Technology culture and competitiveness change and the world political economy
Groupware and teamwork
Modeling and forecasting demand in tourism
Up close & personal customer relationship marketing @ work
Place promotion the use of publicity and marketing to sell towns and regions
Positioning the battle for your mind
Qualitative research methods in public relations and marketing communications
Consumer behavior
Psychological principles of marketing and consumer behavior
Comparative economic systems
Essentials of marketing research
marketing research process
Self promotion online marketing your creative services using web sites e mail and digital portfolios
Marketing research
More advertising worldwide
Rethinking strategy
Marketing insights for the Asia Pacific
world of superservice creating profit through a passion for customer service
Cases in marketing of services an international collection
Market focus achieving and sustaining marketing effectiveness
Strategic market management
changing nature of work
Jamming the art and discipline of business creativity
media handbook a complete guide to advertising media selection planning research and buying
Customer driven a revolutionary system for putting golden handcuffs on your customers
Sponsorships holy grail six sigma forges the link between sponsorship & business goals
Doing business in Japan March 31 1991 supplement
Integrated advertising promotion & marketing communications
Competition in global industries
Strategic marketing management 1999 2000 planning and control analysis and decision
Advertising mass communication in marketing
management guide to motivating
Making the most of exhibitions
Web commerce cookbook
Innovation organizational change and technology
Advertising and communication management
How advertising works the role of research
Internet commerce and software agents cases technologies and opportunities
Body of truth leveraging what consumers cant or wont say
Managing innovation integrating technological market and organizational change
Marketing research an applied approach
Case studies in international marketing
Marketing in the 21st century concepts challenges and imperatives
How do we choose a study in consumer behaviour
Marketing research essentials
Marketing research for managers
Product innovation and development
marketing imagination
Branded Why do it
Career skills a guide to long term success at work
Basic marketing research
Business agility strategies for gaining competitive advantage through mobile business solutions
Objects of desire consumer behaviour in shopping centre choices
Job satisfaction a study of computer specialists
Microeconomics for business and marketing lectures cases and worked essays
Researching business markets the IMRA handbook of business to business marketing research
Targeting customers how to use geodemographic and lifestyle data in your business
Market research using forecasting in business
changing consumer markets and meanings
Public relations
Exploring direct and relationship marketing
Promotion advertising publicity personal selling sales promotion
Creating customer delight the how and why of CRM
economics of the brand a marketing analysis
Markets of one creating customer unique value through mass customization
Essentials of marketing research
Global marketing foreign entry local marketing and global management
Strategic marketing management planning implementation and control
Fundamentals of sport marketing
International retailing
Popcorn report revolutionary trend predictions for marketing in the 1990s
Global marketing strategies
Market led strategic change a guide to transforming the process of going to market
Marketing research an integrated approach
Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
Applications of consumer behaviour readings and exercises
Whats new in economics
Contemporary marketing research
Marketing research
Marketing for nonprofit organizations
Consumers
International retail marketing a case study approach
Strategic marketing management 2000 2001 planning and control
Essentials of marketing research
Internet marketing
University of Huddersfield Library Catalogue