Essential business tactics for the Net /

• Chase, Larry, 1953-
• Shulock, Eileen

• Business enterprises -- Computer networks
• Internet marketing -- Cost effectiveness
• Electronic commerce.
• World Wide Web (Information retrieval system)

• Wiley,

• 0471403970 (pbk. : alk. paper)

• "Wiley Computer Publishing.".
• Includes index.

• Global electronic commerce theory and case studies
• complete idiots guide to online marketing
• Brand building on the Internet
• Internet marketing
• Internet marketing plan
• E business 2 0 roadmap for success
• Marketing in the digital age
• Global marketing strategy
• Advertising on the Internet
• Internet marketing strategy implementation and practice
• E marketing strategy
• Marketing and information technology the strategy application and implementation of IT in marketing
• marketing research process
• E business and e commerce management strategy implementation and practice
• CRM redefining customer relationship management
• Marketing communications contexts strategies and applications
• Marketing research an applied approach
• Marketing
• Marketing research an applied orientation
• Marketing strategy and management
• Direct and database marketing
• Global marketing strategies
• Business marketing management a strategic view of industrial and organizational markets
• Strategic market management
• Strategic marketing
• Marketing strategy and competitive positioning
• Customer relationship marketing get to know your customers and win their loyalty
• Consumer behavior buying having and being
• Marketing communications contexts contents and strategies
• Marketing research
• Marketing communications engagements strategies and practice
• Consumer behaviour a European perspective
• Strategic marketing communications new ways to build and integrate communications
• Competitive advantage creating and sustaining superior performance
• Principles and practice of marketing
• Questionnaire design interviewing and attitude measurement
• Organisational behaviour and analysis an integrated approach
• Real world research a resource for social scientists and practitioner researchers