Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm /

• Gummesson, Evert, 1936-
• Chartered Institute of Marketing.

• Relationship marketing

• Butterworth-Heinemann,

• 075064463x

• At head of cover: Chartered Institute of Marketing.
• Includes bibliographical references and index.
• 19.99.

• Colleagues as customers understanding internal customer care
• Markets of one creating customer unique value through mass customization
• Advances in relationship marketing
• World class retailing exploring the emergence of the Middle East as a region of retail excellence
• Relationships and networks in international markets
• Customer relationship management systems handbook
• English legal system in a nutshell
• one to one future building relationships one customer at a time
• Jamming the art and discipline of business creativity
• Relationship marketing
• entrepreneur
• Customer care
• Relationship marketing creating stakeholder value
• Innovation in technology and organization
• Understanding business markets interaction relationships and networks
• Franchising hospitality services
• Strategic marketing management
• Relationship marketing for competitive advantage winning and keeping customers
• Marketing for nonprofit organizations
• Customer relationship marketing get to know your customers and win their loyalty
• Internet marketing
• new integrated direct marketing
• Relationship marketing bringing quality customer service and marketing together
• loyalty effect the hidden force behind growth profits and lasting value
• Essentials of marketing research
• Corporate communication
• Loyalty com customer relationship management in the new era of Internet marketing
• Raising the corporate umbrella corporate communication in the 21st century
• Exploring direct marketing
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Customer clubs and loyalty programmes a practical guide
• Successful customer relationship marketing new thinking new strategies new tools for getting closer to your customers
• Customer relationship management perspectives from the marketplace
• Consumer market research handbook
• Marketing research essentials
• Direct marketing in practice
• From tin soldiers to Russian dolls creating added value through services
• Relationship marketing successful strategies for the age of the customer
• How to plan advertising
• International retailing
• Even more offensive marketing an exhilarating action guide to winning in business
• What customers like about you adding emotional value for service excellence and competitive advantage
• Benchmarking for continuous improvement in the public sector
• marketing imagination
• industrial market research handbook
• Basic marketing research
• Advanced business
• elephant and the flea looking backwards to the future
• fundamentals of corporate communication
• Valuing your customers from quality information to quality relationships through database marketing
• CRM redefining customer relationship management
• power of relationship marketing how to keep customers for life
• Essentials of marketing research
• Walker & Walkers English legal system
• Professional event coordination
• Service quality new directions in theory and practice
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Global marketing strategy
• Marketing communications classics an international collection of classic and contemporary papers
• European cases in retailing
• Strategic marketing for educational institutions
• marketing research process
• Successful marketing for the small business
• Consuming places
• research students guide to success
• Direct and interactive marketing
• Customer relationship management
• Strategic public relations
• Retail marketing
• law of consumer protection and fair trading
• Creative problem solving for managers
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• Strategic marketing for schools how to harmonise marketing and strategic development for an effective school
• Consumer behaviour a European perspective
• Retail strategy planning and control
• Business marketing management a strategic view of industrial and organizational markets
• Using communication theory an introduction to planned communication
• Customer responsive management the flexible advantage
• Marketing across cultures
• he internationalisation of retailing
• Retail change contemporary issues
• marketing casebook cases and concepts
• customer service planner
• Successful marketing for the small business
• Marketing management and strategy a reader
• Advertising
• European business an issue based approach
• Understanding the hospitality consumer
• Retail marketing
• Integrated marketing communications 2000 2001
• Marketing management and strategy
• Know your customer new approaches to understanding customer value and satisfaction
• Globalization and business practice managing across boundaries