Markets of one : creating customer-unique value through mass customization /

• Gilmore, James H, 1959-
• Pine, B. Joseph.

• Flexible manufacturing systems
• Product management
• Relationship marketing

• Harvard Business School Press,

• 1578512387 (alk. paper)

• Includes index.
• 19.99.

• Strategic market management
• Customer relationship management systems handbook
• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• one to one future building relationships one customer at a time
• Illustrating fashion
• Successful customer relationship marketing new thinking new strategies new tools for getting closer to your customers
• Loyalty com customer relationship management in the new era of Internet marketing
• Advances in relationship marketing
• Customer relationship management perspectives from the marketplace
• Relationship marketing creating stakeholder value
• CRM redefining customer relationship management
• Retail product management buying and merchandising
• Innovation and entrepreneurship practice and principles
• Consumer culture and postmodernism
• Customer relationship marketing get to know your customers and win their loyalty
• Relationship marketing for competitive advantage winning and keeping customers
• Strategic marketing planning and control
• Strategic market management
• Integrated marketing communications the holistic approach
• Strategic management theory an integrated approach
• Know your customer new approaches to understanding customer value and satisfaction
• Consumer behavior and marketing action
• Marketing communications contexts strategies and applications
• Marketing research
• Consumer behavior concepts and applications
• Consumers
• Marketing across cultures
• customer service planner
• Global cases in logistics and supply chain management
• Strategic management and organisational dynamics the challenge of complexity
• Logistics and supply chain management creating value adding networks
• marketing research process
• European business issue based approach
• Marketing and entrepreneurship in SMEs an innovative approach
• Competitive advantage creating and sustaining superior performance
• Principles and practice of marketing
• Organisational behaviour and analysis an integrated approach
• Strategic management
• Questionnaire design interviewing and attitude measurement