Children as consumers : a psychological analysis of the young people's market /

• Gunter, Barrie.
• Furnham, Adrian, 1953-

• Child consumers
• Child consumers -- Research

• Routledge,

• International series in social psychology

• 0415185343
• 0415185351 (pbk):

• £15.99

• Includes bibliographical references and index.
• 15.99.

• Who buys a study of the consumer
• Creating ever cool a marketers guide to a kids heart
• experimental analysis of the effectiveness of different types of commercials on children
• BRANDchild remarkable insights into the minds of todays global kids and their relationships with brands
• Advertising to children concepts and controversies
• Kids media culture
• Consuming children education entertainment advertising
• Clicks bricks & brands
• Branded the buying and selling of teenagers
• Young people and new media childhood and the changing media environment
• Changing consumer behaviour
• Buyer attitudes and brand choice behavior
• Socialization
• Children and the media
• Consumer psychology for marketing
• Successful branding
• Managing strategic innovation and change a collection of readings
• Public relations strategy
• Consumer behavior and marketing action
• Marketing research an applied approach
• Branding across borders a guide to global brand marketing
• Advertising management
• Marketing strategy and management
• Advertising
• Applied consumer behaviour
• Consumer behavior
• Know your customer new approaches to understanding customer value and satisfaction
• Consumer behavior
• Public relations techniques
• Kotler on marketing
• Introduction to hospitality operations
• Strategic marketing
• Understanding customers
• Advertising
• Consumer behavior
• Marketing management
• Consumer culture
• customer service planner
• Creating powerful brands in consumer service and industrial markets
• Consumer behavior and marketing strategy
• Consumer behavior buying having and being
• Marketing across cultures
• Forensic psychology a guide to practice
• Principles of retail management
• Public relations an introduction
• Consumers
• International marketing
• Marketing strategy and competitive positioning
• Research for business marketing and education
• Social research issues methods and process
• marketing research process
• Consumer behaviour a European perspective
• Research methods for business students
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Research methods for business students
• Strategic management an analytical introduction
• Principles and practice of marketing
• Real world research a resource for social scientists and practitioner researchers
• Questionnaire design interviewing and attitude measurement