Mastering data mining : the art and science of customer relationship management /

• Berry, Michael J. A.
• Linoff, Gordon.

• Data mining

• Wiley,

• 0471331236

• Designing a data warehouse supporting customer relationship management
• Data mining building competitive advantage
• Programming Windows with MFC
• HTML sourcebook a complete guide to HTML 3 2 and HTML extensions
• Usability testing and system evaluation a guide for designing useful computer systems
• Sams teach yourself UML in 24 hours
• law of consumer protection and fair trading
• essence of computing projects a students guide
• Java in distributed systems concurrency distribution and persistence
• Customer relationship management electronic customer care in the new economy
• Loyalty com customer relationship management in the new era of Internet marketing
• Creative problem solving for managers
• Database systems concepts languages & architectures
• Learning SQL a step by step guide using Oracle
• Database design and programming with Access SQL and Visual Basic
• Customer relationship marketing get to know your customers and win their loyalty
• Retail marketing management
• Designing web usability the practice of simplicity
• Management
• Marketing and entrepreneurship in SMEs an innovative approach
• Organisational behaviour and analysis an integrated approach