Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1998 /

• Kendall, Nick
• Institute of Practitioners in Advertising.

• Advertising -- Great Britain -- Case studies

• NTC,

• 1841160288

• Includes index.
• 48.00.

• Planned press and public relations
• British design and art direction the annual of the best British graphics advertising television and editorial design
• Strategic public relations
• How advertising works a review of current thinking
• practice of advertising
• Advertising management
• Advertising
• Integrated marketing communications the holistic approach
• Public relations principles and practice
• Marketing communications contexts contents and strategies
• Strategic marketing communications new ways to build and integrate communications