- McDonald, Colin, 1932-
- Vangelder, Phyllis
- Worcester, Robert M., 1933-
- Downham, John, 1924-
- European Society for Opinion and Marketing Research
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- Includes bibliographies and index.
- Previous ed.: published as The consumer market research handbook by Robert M. Worcester, John Downham. Amsterdam; Oxford: North-Holland, 1986.
University of Huddersfield Library Catalogue