The world's greatest brands /

• Kochan, Nick
• Interbrand

• Brand name products.
• Product management

• Macmillan Business,

• 0333664191

• On t.p.: Interbrand.

• Harvard business review on brand management
• Eating the big fish how challenger brands can compete against brand leaders
• power of industrial brands an effective route to competitive advantage
• economics of the brand a marketing analysis
• reality of global brands cases and strategies for successful management of international brands
• Branding in action cases and strategies for profitable brand management
• Branding from brief to finished solution
• Global brand strategy unlocking brand potential across countries cultures and markets
• Inclusive branding the why and how of a holistic approach to brands
• Brand management
• Brands the new wealth creators
• Understanding brands by 10 people who do
• Corporate cultures and global brands
• Brand warriors corporate leaders share their winning strategies
• Successful branding
• Building brands directly creating business value from customer relationships
• Consumer behaviour a European perspective
• Competitive branding winning in the market place with value added brands
• Brand asset management driving profitable growth through your brands
• From brand vision to brand evaluation strategically building and sustaining brands
• Branding across borders a guide to global brand marketing
• Branding a key marketing tool
• Brand warriors corporate leaders share their winning strategies
• Retail power plays from trading to brand leadership strategies for building retail brand value
• handbook of brand management
• Global marketing strategies
• Applied marketing research
• Consumer market research handbook
• Consumer behavior buying having and being
• Marketing across cultures
• Consumer behavior and marketing action
• Marketing management
• Creating powerful brands in consumer service and industrial markets
• Marketing communications from fundamentals to strategies
• Advertising management
• Direct and database marketing
• Operations management producing goods & services
• Consumers
• Marketing research
• Consumer behavior
• Strategic marketing communications new ways to build and integrate communications
• Strategic market management
• International marketing
• Marketing management and strategy
• Advertising
• Consumer behavior and marketing strategy
• Operations and process management principles and practice for strategic impact
• Consumer behaviour a European perspective
• Marketing strategy and competitive positioning
• customer service planner
• Public relations principles and practice
• Customer relationship marketing get to know your customers and win their loyalty
• Research methods for business students
• Marketing management analysis planning implementation and control
• marketing research process
• Exploring corporate strategy
• Research methods for business students
• Operations management
• Marketing
• Research methods for business students
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Doing qualitative research a practical handbook
• Principles and practice of marketing
• Strategic management
• Operations management
• Real world research a resource for social scientists and practitioner researchers