Competitive branding : winning in the market place with value-added brands /

• Nilson, Torsten H., 1949-

• Brand name products -- Marketing -- Management
• Marketing -- Management

• John Wiley,

• 0471984574

• Includes bibliographical references and index.

• brand chartering handbook how brand organizations learn living scripts
• Eating the big fish how challenger brands can compete against brand leaders
• Harvard business review on brand management
• changing role of own label an understanding of consumer perceptions of retailer brands in the grocery market
• new marketing manifesto the 12 rules for building successful brands in the 21st century
• Inclusive branding the why and how of a holistic approach to brands
• Dimensions of the hospitality industry an introduction
• Branding a key marketing tool
• Brandscendence three essential elements of enduring brands
• Branding in action cases and strategies for profitable brand management
• Building brands directly creating business value from customer relationships
• Brand leadership
• new brand world 8 principles for achieving brand leadership in the 21st century
• Branding @ the digital age
• philosophy of branding great philosophers think brands
• Trade marketing strategies the partnership between manufacturers brands and retailers
• power of industrial brands an effective route to competitive advantage
• Brands the new wealth creators
• Emotional branding the new paradigm for connecting brands to people
• economics of the brand a marketing analysis
• Asian brand strategy how Asia builds strong brands
• Creative organization theory a resourcebook
• corporate brand
• Brand power
• 22 immutable laws of branding
• Brain tattoos creating unique brands that stick in your customers minds
• Beyond branding
• Brand asset management driving profitable growth through your brands
• Understanding brands by 10 people who do
• From brand vision to brand evaluation strategically building and sustaining brands
• Franchising hospitality services
• Brand management
• Conquering consumerspace marketing strategies for a branded world
• worlds greatest brands
• Successful branding
• Managing organizational behavior
• Dictionary of travel tourism and hospitality
• Expatriate management new ideas for international business
• Brand new
• Business institutions and ethics a text with cases and readings
• Silent selling best practices and effective strategies in visual merchandising
• Sustainable tourism European experiences
• Consumer behavior an information processing perspective
• Branding a key marketing tool
• Designing brand identity a complete guide to creating building and maintaining strong brands
• Developing new brands
• Brand warriors corporate leaders share their winning strategies
• Exploring techniques of analysis and evaluation in strategic management
• Designing brand experiences
• stakeholder strategy profiting from collaborative business relationships
• handbook of brand management
• Sales promotion how to create and implement campaigns that really work
• British civilization an introduction
• Global management universal theories and local realities
• Strategic alliances formation implementation and evolution
• Fit for the future the European health & fitness industry report 2002
• brand gap how to bridge the distance between business strategy and design a whiteboard overview
• Marketing the e business
• Total branding by design how to make your brands packaging more effective
• Achieving quality improvement a practical guide
• guide to franchising
• International tourism a global perspective
• Strategic marketing management 2000 2001 planning and control
• Brands and branding
• Building the innovative organization management systems that encourage innovation
• Organizational structure and design
• tourism industry an international analysis
• On brand
• Branding
• hungry spirit beyond capitalism a quest for purpose in the modern world
• Planned public relations
• Lovemarks the future beyond brands
• Branding
• Designing brand identity a complete guide to creating building and maintaining strong brands
• Pubwatching with Desmond Morris
• Sales promotion its place in marketing strategy
• Branding across borders a guide to global brand marketing
• Brand warriors corporate leaders share their winning strategies
• Business travel
• DIY guide to public relations
• World Wide Web marketing integrating the internet into your marketing strategy
• Strategic marketing planning
• Strategic brand management building measuring and managing brand equality
• Creating powerful brands in consumer service and industrial markets
• Business development in licensed retailing a unit managers guide
• Branded
• Brands and branding
• Brand management a theoretical and practical approach
• New forms of consumption consumers culture and commodification
• Tourism research
• Best practice cases in branding lessons from the worlds strongest brands
• Electronic commerce opportunity and challenges
• Globalisation of the catering industry opportunities for fast food mid range and hotel restaurants
• Strategic management and business policy cases
• Strategic brand management
• International marketing reader
• Human resource management
• Brandstand strategies for retail brand building