Public relations : strategies and tactics /

• Wilcox, Dennis L.
• Ault, Phillip H., 1914-
• Agee, Warren K.

• Public relations
• Public relations -- United States

• Longman,

• 0321015479

• Includes bibliographical references and index.
• Previous ed.: New York : HarperCollins College, 1995.

• Public relations the profession and the practice
• Excellence in public relations and communication management
• How to manage public relations practical guidelines for effective PR management
• Running a public relations department
• Public relations theory
• Strategic brand management building measuring and managing brand equity
• This is PR the realities of public relations
• Planned press and public relations
• Handbook of public relations
• Corporate reputation managing the new strategic asset
• Public relations ethics
• Fashion as communication
• Fashion marketing and PR
• Managing public relations
• Fashion and its social agendas class gender and identity in clothing
• Fashion advertising and promotion
• This is PR the realities of public relations
• management and practice of public relations
• Fashion media promotion the new black magic
• Public relations techniques
• Strategic public relations
• All about public relations how to build business success on good communications
• Fashion brands branding style from Armani to Zara
• Public relations a practical guide to the basics
• introduction to journalism
• Public relations principles and practice
• Public relations practices managerial case studies and problems
• Public relations an introduction
• Ad worlds brands media audiences
• Mastering public relations
• practice of public relations
• Celebrity sells
• Creativity in public relations
• Consumer behavior in fashion
• Planning and managing public relations campaigns
• Consumer behavior
• How advertising works a review of current thinking
• Fashion marketing
• media students book
• Consumer culture
• Creating powerful brands in consumer service and industrial markets
• Integrated marketing communications the holistic approach
• Applied consumer behaviour
• Advertising
• Consumer behavior