Interviewing /

• Hague, Paul N.

• Interviewing in market research

• Kogan Page,

• 0749409185

• Qualitative market research a practitioners and buyers guide
• Do your own market research
• Exhibition planning and design a guide for exhibitors designers and contractors
• handbook for focus group research
• new integrated direct marketing
• Branding a key marketing tool
• Profitable direct marketing
• Database marketing the ultimate marketing tool
• Marketing research for managers
• Distribution a practical guide to planning and operation
• Brand warriors corporate leaders share their winning strategies
• industrial market research handbook
• marketing research process
• Strategic marketing management planning implementation and control
• Successful branding
• Marketing for tourism
• Brands the new wealth creators
• Branding in action cases and strategies for profitable brand management
• Exploring direct marketing
• Commonsense direct marketing
• Consumer behavior
• management and marketing of services
• Building brands directly creating business value from customer relationships
• fundamentals of corporate communication
• Consumer market research handbook
• Marketing management and strategy
• Applied marketing research
• Marketing research an applied approach
• Marketing research an applied orientation
• Direct and database marketing
• Consumer psychology for marketing
• Relationship marketing
• Strategic public relations
• Consumer behavior buying having and being
• Consumer behavior
• Consumer behaviour
• How advertising works a review of current thinking
• Brands and branding
• Marketing strategy and management
• Principles of services marketing
• Marketing research
• Marketing research in a marketing environment
• Global marketing strategy
• Companies and markets understanding business strategy and the market environment
• marketing research process
• Integrated marketing communications the holistic approach
• Operations management for MBAs
• Relationship marketing creating stakeholder value
• Marketing across cultures
• Consumer behaviour a European perspective
• Public relations a practical guide to the basics
• Marketing communications contexts strategies and applications
• Retailing environment & operations
• practice of advertising
• Retail strategy planning and control
• International marketing
• Advertising
• Relationship marketing for competitive advantage winning and keeping customers
• Consumer behavior buying having and being
• Advertising management
• Public relations techniques
• International retailing
• Marketing communications contexts contents and strategies
• Gower handbook of logistics and distribution management
• Consumer behaviour a European perspective
• Marketing management
• Consumer culture
• Marketing management and strategy
• Relationship marketing successful strategies for the age of the customer
• customer service planner
• Creating powerful brands in consumer service and industrial markets
• Consumer behavior
• Introduction to marketing a step by step guide to all the tools of marketing
• Understanding customers
• Marketing strategy and competitive positioning
• International marketing
• Public relations principles and practice
• Marketing communications engagements strategies and practice
• Strategic marketing communications new ways to build and integrate communications
• Marketing management analysis planning implementation and control
• Applied consumer behaviour
• Consumers
• Consumer behavior
• Services marketing
• Consumer behavior and marketing strategy
• Exploring corporate strategy
• Public relations an introduction
• good research guide for small scale social research projects
• Marketing and entrepreneurship in SMEs an innovative approach
• Principles and practice of marketing
• Questionnaire design interviewing and attitude measurement
• Competitive strategy techniques for analyzing industries and competitors with a new introduction