Network dynamics in international marketing /

• Naude, Peter
• Turnbull, Peter W.

• Export marketing
• Relationship marketing
• Business networks

• Pergamon,

• International business and management series

• 0080433588

• Includes bibliographies and indexes.

• Relationship marketing
• Direct and database marketing
• Consumer psychology for marketing
• Relationship marketing for competitive advantage winning and keeping customers
• Principles of retail management
• Marketing management analysis planning implementation and control
• customer service planner
• foundations of social research meaning and perspective in the research process
• Competitive advantage creating and sustaining superior performance
• Strategy safari a guided tour through the wilds of strategic management
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Strategic management an analytical introduction
• Real world research a resource for social scientists and practitioner researchers