International management : an essential guide to cross-cultural business.

• Mattock, John.
• Guy, Vincent, 1944-
• Institute of Directors

• International business enterprises -- Management.
• International business enterprises -- Management -- Case studies.
• International business enterprises -- Miscellanea

• Kogan Page,

• 0749428279

• Published in association with the Institute of Directors.
• Previous ed.: published as The new international manager by Vincent Guy and John Mattock. 1993.

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• Understanding the consumer a psychological approach
• Delivering quality service balancing customer perceptions and expectations
• Marketing research
• international business environment diversity and the global economy
• International business
• Marketing management
• Consumer behavior
• Marketing across cultures
• International trade and the world economy
• Accounting and finance for non specialists
• Managing change
• Consumer behavior
• Global shift transforming the world economy
• Marketing research
• Organizational behavior core concepts
• Consumer behavior and marketing strategy
• Management theory and practice
• European business issue based approach
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• International trade theory and evidence
• Strategic management awareness and change
• International trade new patterns of trade production & investment
• Consumer behavior
• Organisational behaviour and analysis an integrated approach
• Applied consumer behaviour
• Principles and practice of marketing
• European business
• Strategic management an analytical introduction
• Research methods for business students
• Strategic management
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