Hosting Web communities : building relationships, increasing customer loyalty, and maintaining a competitive edge /

• Figallo, Cliff, 1949-

• Internet marketing
• Customer relations
• Electronic discussion groups

• Wiley,

• 0471282936

• "Wiley computer publishing.".
• Includes bibliographical references (p. 435-436) and index.

• Programming Python
• Strategic marketing management 1999 2000 planning and control analysis and decision
• Internet marketing
• Usability engineering
• Sales and marketing environment
• Marketing and information technology the strategy application and implementation of IT in marketing
• Competing for the future
• management and marketing of services
• management and practice of public relations
• Marketing on the Internet
• Managing technological innovation
• Corporate strategy and business planning
• Direct and database marketing
• Public relations techniques
• customer service planner
• Marketing communications contexts contents and strategies
• International marketing
• Strategic marketing communications new ways to build and integrate communications
• Marketing management analysis planning implementation and control
• Public relations principles and practice
• Introductory sociology
• Competitive advantage creating and sustaining superior performance
• marketing research process
• Marketing and entrepreneurship in SMEs an innovative approach
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Strategic management an analytical introduction
• Organisational behaviour and analysis an integrated approach