Principles of direct and database marketing.

• Tapp, Alan.

• Direct marketing
• Database marketing

• Pitman,

• 0273627171

• Includes bibliographical references.

• Direct marketing strategy planning execution
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• Direct and database marketing
• Business marketing management a strategic view of industrial and organizational markets
• marketing research process
• Organisational behaviour and analysis an integrated approach