Retail power plays : from trading to brand leadership : strategies for building retail brand value /

• Wileman, Andrew.
• Jary, Michael, 1963-

• Brand name products.
• Retail trade -- Management

• Macmillan Business,

• 033368527x

• Includes index.
• £25.00 : Formerly CIP.

• Concepts and cases in retail and merchandise management
• Strategic marketing for success in retailing
• IKEA mania
• European cases in retailing
• UK retailers cross border activities
• Trade marketing strategies the partnership between manufacturers brands and retailers
• future for UK retailing change growth and competition
• Purchasing and supply chain management
• Direct marketing handbook
• European retailings vanishing borders
• Retail marketing
• Competing with the retail giants how to survive in the new retail landscape
• Retailing an introduction
• Positioning strategy in retailing
• Retailing management analysis planning and control
• Handbook of retailing
• Contemporary cases in retail operations
• Aviation and tourism policies balancing the benefits
• From tin soldiers to Russian dolls creating added value through services
• Retailing
• Retail change contemporary issues
• Retail marketing theory and practice
• Simulation with Arena
• Retail management a strategic approach
• Retailing
• Brand management
• Profitable direct marketing
• grocers the rise and rise of the supermarket chains
• Deregulation and liberalisation of the airline industry Asia Europe North America and Oceania
• he internationalisation of retailing
• Cases in retail management
• new guide to identity how to create and sustain change through managing identity
• Cleared for take off structure and strategy in low fare airline business
• Logistics and retail management emerging issues and new challenges in the retail supply chain
• Store wars the battle for mindspace and shelfspace
• Internet commerce metrics and models in the new era of accountability
• Management of retail buying
• handbook of brand management
• Grocery revolution the new focus on the consumer
• Retail management a strategic approach
• Logistics & supply chain management
• 1001 ideas to create retail excitement
• International retailing trends and strategies
• Purchasing and supply management
• Strategic management and business policy concepts and cases
• worlds greatest brands
• Retail management
• Retail strategy planning and control
• Cases in retailing operational perspectives
• industrial market research handbook
• International retailing
• Marketing strategy
• Distribution a practical guide to planning and operation
• airline business in the 21st century
• Brand warriors corporate leaders share their winning strategies
• Retailing environment & operations
• Principles of retailing
• Branding in action cases and strategies for profitable brand management
• Retail strategy the view from the bridge
• How to plan advertising
• Global logistics new directions in supply chain management
• retailing book principles and applications
• Applied simulation modeling
• Principles of retail management
• Purchasing and supply chain management
• Retail product management buying and merchandising
• Essentials of retailing
• Understanding and designing market research
• Branding a key marketing tool
• Living supply chains how to mobilize the enterprise around delivering what your customers want
• Retailing management
• International logistics and supply chain outsourcing from local to global
• Strategy in advertising matching media and messages to markets and motivations
• Global marketing management a strategic perspective
• grocers the rise and rise of the supermarket chains
• Even more offensive marketing an exhilarating action guide to winning in business
• Logistics and distribution planning strategies for management
• Brands the new wealth creators
• Strategic management concepts and cases
• Positioning the battle for your mind
• Retailing
• Retail product management buying and merchandising
• Logistics and retail management insights into current practice and trends from leading experts
• New products management
• Marketing research an applied orientation
• E retailing
• Modeling the supply chain
• Fundamentals of logistics management David B Grant et al
• Strategic logistics management
• Marketing research
• fundamentals of advertising
• marketing casebook cases and concepts
• Handbook of logistics and distribution management
• marketing research process
• loyalty effect the hidden force behind growth profits and lasting value
• Retail management
• Purchasing principles and management
• Promotional strategy managing the marketing communications process