Marketing insights for the Asia Pacific /

• Leong, Siew Meng
• Ang, Swee Hoon
• Tan, Chin Tiong
• Asia Pacific Marketing Federation

• Marketing -- Asia
• Marketing -- Pacific Area

• Heinemann ; Asia Pacific Marketing Federation,

• 9971645327

• Includes bibliographical references.

• Marketing in developing countries
• business and marketing environment
• International management a reader
• Consumer behavior
• International marketing
• Global marketing strategies
• Marketing across cultures
• Global shift transforming the world economy
• Consumer behavior and marketing strategy
• Consumer behavior and marketing action
• Marketing strategy and competitive positioning
• Global marketing strategy
• Marketing research
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Consumer behaviour a European perspective
• Strategic management
• Operations management