Multicultural public relations : a social-interpretive approach /

• Banks, Stephen P.

• Public relations
• Intercultural communication
• Multiculturalism

• Sage Publications,

• Communicating effectively in multicultural contexts 4

• 0803948409 (acid-free paper)
• 0803948417 (pbk. : acid-free paper)

• Includes bibliographical references (p. 125-136) and index.

• Public relations theory
• Understanding global news a critical introduction
• Public relations strategy
• Public relations in practice
• marketing imagination
• Strategic market planning problems and analytical approaches
• global HR manager creating the seamless organisation
• Retail change contemporary issues
• All about public relations how to build business success on good communications
• Creativity in public relations
• Effective media relations how to get results
• Public relations techniques
• practice of public relations
• International retailing trends and strategies
• Image music text
• Marketing research
• Planning and managing public relations campaigns
• media students book
• International marketing
• Public relations principles and practice
• Marketing management analysis planning implementation and control
• Public relations an introduction
• Advertising management
• Consumer culture
• Marketing and entrepreneurship in SMEs an innovative approach
• Research methods for business students
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Strategic management an analytical introduction
• Doing your research project a guide for first time researchers in education and social science