Global marketing : foreign entry, local marketing, and global management /

• Johansson, Johny K.

• Export marketing

• Irwin,

• 0071144021

• Includes bibliographies and index.

• International marketing strategy analysis development and implementation
• Strategic database marketing
• Cases in marketing of services an international collection
• new integrated direct marketing
• Database marketing the ultimate marketing tool
• new direct marketing how to implement a profit driven database marketing strategy
• Global marketing and advertising understanding cultural paradoxes
• Entry strategies for international markets
• Profitable direct marketing
• Global marketing management
• Global marketing management
• power of industrial brands an effective route to competitive advantage
• Marketing communications classics an international collection of classic and contemporary papers
• International marketing consuming globally thinking locally
• Branding in action cases and strategies for profitable brand management
• Global marketing management a strategic perspective
• Global marketing strategy
• Marketing across cultures
• Cybermarketing how to use the Internet to market your goods and services
• International marketing
• Successful branding
• Global marketing strategies
• Marketing
• Integrated marketing communications the holistic approach
• International marketing strategy
• International marketing and export management
• Global marketing strategy
• Quantitative data analysis with SPSS for Windows a guide for social scientists
• Direct and database marketing
• Marketing management and strategy
• International marketing and export management
• Marketing strategy and management
• International marketing
• Industrial marketing strategy
• Quantitative data analysis with SPSS Release 8 for Windows A guide for social scientists
• Managing the external environment a strategic perspective
• Strategic marketing communications new ways to build and integrate communications
• Relationship marketing for competitive advantage winning and keeping customers
• Consumer behaviour a European perspective
• Consumer psychology for marketing
• Strategic marketing management planning implementation and control
• Cross cultural management
• business and marketing environment
• Marketing research
• Marketing research an applied approach
• Marketing communications an integrated approach
• Consumer behavior
• Business marketing management a strategic view of industrial and organizational markets
• Environmental strategy and sustainable development the corporate challenge for the twenty first century
• Marketing communications contexts contents and strategies
• Managing the global supply chain
• Advertising
• Consumer behavior and marketing action
• Marketing management
• Consumer behavior and marketing strategy
• Managing change
• marketing research process
• Strategic management awareness and change
• Consumer behavior
• Marketing
• Corporate strategy
• Exploring corporate strategy
• Questionnaire design interviewing and attitude measurement