The link between human resources and customer bonding /

• Mezzacappa, Katherine.
• Financial Times Ltd.

• Personnel management
• Customer relations

• Pitman,

• Financial Times management briefings. Human resources.

• 0273632566

• Bibliography: p.91-92.

• Horizontal management beyond total customer satisfaction
• Making customer satisfaction happen a strategy for delighting customers
• Strategic management theory and practice
• In charge of customer satisfaction a competence approach
• Customer care strategy for the 90s
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Business research methods
• Know your customer new approaches to understanding customer value and satisfaction
• Quality sustaining customer service
• Understanding the consumer a psychological approach
• Quality total customer service
• loyalty effect the hidden force behind growth profits and lasting value
• Service quality new directions in theory and practice
• Consumer culture and postmodernism
• Relationship marketing for competitive advantage winning and keeping customers
• Competitive customer care a guide to keeping customers
• customer service planner
• International marketing and export management
• International marketing
• Delivering quality service balancing customer perceptions and expectations
• Customer relationship marketing get to know your customers and win their loyalty
• European business issue based approach
• Marketing management analysis planning implementation and control
• Services marketing
• Strategic management and organisational dynamics the challenge of complexity
• Strategy safari a guided tour through the wilds of strategic management
• Management
• Strategic management an analytical introduction
• Competitive advantage creating and sustaining superior performance
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Research methods for business students
• Questionnaire design interviewing and attitude measurement
• Real world research a resource for social scientists and practitioner researchers